And the award goes to...
Award ceremonies always generate interest amongst the public for its glamorous presenters, stunning performances and best dressed on the red carpet. However, the Brits this year caused quite a media stir for one particular stunning performance in particular. Despite the spectacular routines from Florence Welch, Coldplay and Rihanna, Adele’s middle finger got more media attention after she was cut off by James Corden halfway through one of her acceptance speeches.
After the furore from ITV’s decision to abruptly end Adele’s speech, an after show party was probably a top priority for the guests in order to dance any tension away. It would seem that the legendary Bacardi Party, in conjunction with Universal Music, is where the stars decided to go with celebrities such as Jessie J, Pixie Lott and James Corden turning up to party the night away and Will.I.Am and Florence Welsh providing the music by being on the decks for the night.
The star-studded event was held at the iconic Tate Modern. Inside, the mezzanine of the Turbine Hall was decorated in the signature Soho House style with low level lighting, vintage furniture and specially created designated areas for the VIP guests to party the night away.
Funnily enough, Bacardi was being served all night in the form of original Bacardi Daiquiri, the Authentic Bacardi Mojito and a cocktail created especially for the evening, the Bacardi 1862. Guests were also provided with canapés and guest bags which were brimming with Barbour, Lulu Guiness, Clinique beauty products, Penhaligons perfume and Prestat chocolate amongst a hoard of other things.
Forget the red carpets, the expensive hotel rooms and the opportunities to fly to Hawaii to film your latest music video, it’s worth being a celebrity for the gift bags and the Bacardi cocktails.